our commitments


In everyday life we like to laugh, a lot and about everything, but when it comes to Nomasei's core values, our lightness gives way to the seriousness required to generate a positive impact.

In creating Nomasei, we took the risk of abandoning our secure careers in large luxury houses in order to commit ourselves to putting meaning back into our business by offering a responsible and sustainable alternative, as well as to responding to our generation's need for meaning and change.

As proof of this, we present here, in full transparency, the values, objectives and commitments that guide our approach on a daily basis. To build this new ecosystem, we rely on 5 pillars.

Paule and Marine

PILLAR I - a luxury and responsible product

Our reason to be is to offer a quality product, at a fair price, sustainable, with a controlled environmental and human impact. In order to achieve our ambition, we have given shares in Nomasei to our manufacturer to include his know-how in our value chain. This means that we control what we produce and how we produce it.

We work with restraint, quality and simplicity and our products must meet two principles: responsibility and sustainability. Design and commitment now go hand in hand.

our factory

In the fashion industry, the garment part is often the most opaque and the one that raises the most questions about its integrity. Our manufacturer not only shares our values of human and environmental respect, but also has a great deal of expertise

Located in the village of Montopoli in Tuscany, founded about twenty years ago by two friends and today managed by the three sons of the founders, the factory has about forty employees.

Its approach is already exemplary thanks to various elements such as:

The questioning of the processes to be always more virtuous. The use of clean materials such as solvent-free glue. The relationship of trust, fairness and respect that they have with their employees. The network of small family businesses that they have built and with which they share the same values.

Work to be completed by the end of 2021 will make production even more sustainable and further improve working conditions.

These new facilities are based on, for example:

1 / Water regulation through a rainwater recovery system and the installation of a water cooling system in the production and handling area. This last element considerably improves the working conditions of the workers thanks to a reduced climatic comfort of 8°C in the production area.

2 / The installation of facilities to reduce energy consumption, in particular through the self-production of electricity (45Kw) equal to about 45% of the total need, thanks to the installation of photovoltaic panels on the roof (100% of the surface used).

3/ The use of recycled and ecologically efficient materials: the frames of the exterior structures will be made of fully recycled aluminum, and the artificial lights in the production area will be LED systems with minimal impact on energy consumption.

The map of our suppliers

To meet our criteria of transparency, fair price and respect for our customers, we do not outsource any operation performed on our shoes: everything - from the cutting of the leather to the assembly of the shoe - is done in Tuscany at a maximum distance of 55km from the factory. As a result, we create a virtuous, resilient, fairer and more sustainable ecosystem. This proximity also allows us to make our partners aware of their environmental and human impact by integrating them fully into the project.

our packaging

Our packaging as well as each of the components of our products has been selected according to strict rules:

-The manufacturer is located 40km from our factory. It is an old family business that makes each box by hand

-It does not contain any plastic elements.

-Our pouches are made of GOTS certified organic cotton

-Each box is made of recycled cardboard made from waste cardboard cups

-They contain very few glues and inks, which facilitates their recycling

our materials

COTTON : Our cotton is certified organic GOTS

LEATHER: We choose our leathers primarily for their aesthetic qualities and comfort, but also and especially because they meet ethical and sustainable requirements.

In our effort to offer a product that lasts, our leathers are of the highest quality and come from tanneries that we know personally after thirty years of cumulative experience.

Thus, we know where the animals raised to produce these hides came from, what processes were used for tanning, and under what conditions these tanneries are run.

All our leathers are Reach certified. Some tanneries, which are large structures, hold certifications (Ecological leather certification, leather traceability certification...) or are part of the Leather Working Group; others, too small to afford certifications, meet a series of criteria that have been provided to us by experts:

-Do they know the country of origin of the skin? Can they prove it?

-Do they have a chemical management system? Do they verify and test the chemicals they purchase?

-Do they provide workers with proper training on how to use chemicals safely?

Only if their answers are satisfactory do we agree to work with them.

vegetable leather, metal free leather

Many things are said about "ethical" leathers and in particular many claim vegetable tanned leather as being the most ethical because its tanning process is made from vegetable tannins from plants.

It is true that vegetable tanned leather can be a more virtuous option, but it is not the only one and especially it is not suitable for all products and especially for footwear because it is a drier, thicker and more raw leather.

We therefore prefer the alternative of "Metal Free" leather. This means that no metal is used for tanning. No chrome 3, chrome 6 or any other metal or chemical process, but a synthetic process. The disadvantage of this type of tanning, as with vegetable tanned leather, is that it uses more water. But, this water being much less polluted than with traditional tanning, tanneries now manage to reuse it, creating a closed circuit.
This is why it represents for us the best option to date, both from an ecological point of view and for the suppleness, the depth of color and the roundness of the hand provided.

why not make vegan leather?

Many have asked us why we don't use Vegan leather when we claim to be a sustainable brand.

The answer is based on 3 points:

1/ Vegan leather is not a long term sustainable alternative. First of all, because 90% of the leather is made of materials derived from plastic and petroleum, which makes it a synthetic material that does not age well over time. Even leather made from pineapple or apple fibers contains plastic in the form of micro-particles. Replacing leather with materials derived from petroleum does not seem to us to be an ecological solution.

2/ We are well aware that leather is not perfect, but there is also a reason why this material has been used for thousands of years to make durable quality products. Today, it is still the most suitable material, at least for shoes, because beautiful leather, if well cared for, improves over time and can last for decades.

3/ Vegan leather is not suitable for shoes. A shoe needs to breathe because feet tend to sweat during the day. However, Vegan leather is chemical and plastic-based, it is waterproof and the foot does not breathe normally, sweats and ends up hurting. This is why leather, a natural material, is the most suitable.

creative process

In contrast to the frenetic pace of fashion to which even the major fashion houses are now subject, we choose a slower pace that respects the constraints of our product, allowing us to give each piece the attention and care it deserves.

Our creative process works organically but is based on several fundamental elements.

1/ we work hand in hand with the manufacturer from the very first sketches to understand the technical feasibility and thus optimize our time and means.

2/ our product must have a use, a function and be aesthetically and qualitatively durable to be timeless.

3/ we do not choose between design and commitment. Design is the most important element because our primary role is to make beautiful products, but we must above all do it well and respect our ethical commitments. If they cannot be respected, then the project is abandoned or postponed until we find the right way to do it, and we ask ourselves many questions such as: do I really need this model? Why should I develop this subject rather than another? Doing less to do better and wasting less is the principle that guides us every day.

4/ we take all the time necessary and do not rush anything. A shoe requires an average of 80 operations, from the carved wooden form to the boxing. We take much more time to design our shoes than other major brands. The attention we pay to each step of the manufacturing process is extreme and uncompromising.

5/ We are our first customers and consumers and probably the most demanding. As long as we are not fully satisfied with the product, we continue to refine it.

PILLAR II - transparency

Being involved in a sustainable and responsible project, which is redrawing the contours of the industry, implies being anchored in reality, knowing one's weaknesses, one's strengths, and assuming them in order to better correct them. All our decisions, doubts and advances are shared with our internal staff and our customers. And as much as possible, we rely on figures and tangible data to meet this commitment.

our carbon targets

Being involved in a sustainable and responsible project, which is redrawing the contours of the industry, implies being anchored in reality, knowing one's weaknesses, one's strengths, and assuming them in order to better correct them. All our decisions, doubts and advances are shared with our internal staff and our customers. And as much as possible, we rely on figures and tangible data to meet this commitment.

Today: we can claim to be a Low Carbon company because we minimize our emissions as much as possible:By producing locally: all our components are produced around 40km from the factory and 90% of our raw materials come from Europe (Italy, France, Holland).

We adopt a frugal attitude. We only develop what we absolutely believe in. And we have a development philosophy that consists in creating only products that we are sure will last a long time. We recycle our waste, minimize our transportation. We recycle our waste, minimize our transportation, we are in an economy of means throughout the chain. "Tomorrow: We are a low carbon company but we produce in Italy and ship worldwide, living in an open economy. Our carbon footprint is real and we will work hard to offset it.naively, we thought that in 6 months we would achieve this. But the importance of the subject is such that we can't just slap a "carbon neutral" label on our shoes until we find the most optimal solution for offsetting it.

our limitations and search for improvement

LIFE CYCLE: Our ultimate project beyond compensation is to be able to fully control the life cycle of our products.

The recycling of our shoes is not yet implemented, but we are actively seeking solutions in collaboration with our manufacturer and a research laboratory to achieve 100% recycling.

new materials

One of our obsessions is to eradicate the use of plastic or when unavoidable, use recycled material.

The first season, the sole of our Hotel de la Plage model was made of plastic. After several researches, we changed the sole of this model for a sole in bio plastic. This new material is 50% bio-based plastic (from renewable biomass sources such as corn starch, sugar cane, beets, cellulose and vegetable oils) and 50% plastic. This is a clear improvement, although we are aware that we still need to find other solutions.

As far as neoprene is concerned, from next season we will use neoprene from recycled sources.

new recycled zip

Until April 2020, our zippers were made of plastic, but we have found a new zipper that is made from recycled materials (post-consumer polyester and plastic bottles) via a chemical process that makes it easier to recycle them later and infinitely.

This zipper, developed in Japan, is now manufactured in Italy, which has allowed us to apply it to our shoes. This represents a real advance for us in terms of controlling the life cycle of our shoes.

recyclable and clean stub

The heels are still made of ABS which is a plastic resin that is particularly resistant and malleable but difficult to recycle. We have just found its equivalent but with a manufacturing process that consumes 65% less electricity, has a 90% lower carbon footprint, and uses 99% less water.

PILLAR III - reinventing the company

We are building Nomasei on a new philosophy of growth. We are a company, so it is natural to seek profitability, but expansion at all costs is not part of our values. We value quality over quantity, and we want to remain free in our choices more than anything else.

A reasonable model

Sustainability and responsible practices have become marketing assets for many companies. But applying these terms to the existing model makes no sense. It is the business model that needs to be changed.

This is why we have based our partners' pact on the values of sustainability, ethical and social commitment. None of the partners can deviate from this.

Nomasei has been built differently since its inception. We are committed to our independence and to remaining a company on a human scale. The small size makes our brand more agile and free to respond with commitment to each of the issues we encounter.

Our will is to grow enough to preserve know-how and territories, to encourage initiatives with a positive social impact and to participate in making the world a healthier place.

our margins

Luxury fashion has never been so expensive and yet the products have never been so low quality. There was a time when buying a luxury or premium product meant that you would keep it for a long time, but this is not necessarily the case anymore and we lack qualitative alternatives.

To put an end to this harmful system, we have one obsession: the fairest price possible so that as many people as possible have access to our offer.

To put an end to this harmful system, we have one obsession: the fairest price possible so that as many people as possible have access to our offer.

Where our competitors multiply their costs exponentially, and practice unreasonable margins, we decided to control ours. Notably because only 15% of our budget is dedicated to communication while our competitors spend 80%. Our online distribution model, more agile, and without intermediaries from our factories to your locker room, allows us to offer you the best quality-price ratio.

This is also the reason why we cannot practice a policy of sales. Our prices and our limited margins do not allow us to do so.

our prices

But above all, we want to make transparency a supreme value by ensuring that you understand what you are paying for when you buy a luxury product. We believe this is fair and honest, not only to you, our customers, but also to our suppliers.

These multiple commitments shape a value system that is both a standard for us to meet and a goal for us to achieve, day in and day out. We believe that balance, responsibility and humility are very sustainable behaviors.

PILLAR IV - Offset

We are aware that we participate at our small level to the problem, manufacturing goods that we do not necessarily need. That's why the smallest impact must be positively compensated by collaborating with militant associations and/or by giving a percentage of our profits to associations working for the protection of the environment. We plan to work with the 1% for the planet organization to which we donate 1% of our turnover.

If we generate an impact, it must absolutely be positive.

It is with this in mind that we have decided to work with the 1% for the Planet group.

This NGO created by Yvon Chouinard (founder of Patagonia) aims to develop a network of companies participating in this donation. By donating 1% of our annual turnover to this association, we participate in financing concrete projects in the field.

The associations are selected according to 6 criteria: climate, food, natural landscapes (such as national parks), water, wildlife and pollution.

They must meet one of these criteria but also be NGOs with sound finances and governance.

This collaboration also allows us to be part of a network of entrepreneurs who share the same values and thus create virtuous and resilient ecosystems. And to show that it is possible to be a successful company while being philanthropic.


PILLAR V - the human being at the center

There can be no environmental well-being without human well-being. The collective and the sense of sharing are at the heart of our concerns and are reflected in the very essence of the Nomasei project. We do not do anything alone and the work of each person is valued because it is essential for the success of this project.

Our work must contribute to the preservation of territories, communities and know-how. Entire regions depend on the production of luxury shoes, such as Tuscany in Italy. We are committed to not relocating our development and production in order not to impoverish and empty these regions of their work.

Nomasei, in Italian verlan, means "Six Hands". This name evokes the collective work and the consideration of each human being who participates in the realization of a pair of shoes.

It means that each creation is the result of the collaboration between several hands and several skills, gathered around an idea that becomes a creation.

the founders

We met in 2016 while both working at Chloe. Our first day on the job was in a factory in Italy and we realized that we shared the same passion for the product and the work of the hand. That's what drove us to want to reinvent our craft - being victims of the frantic pace of collections ourselves - to put meaning back into it.

We share the same values and commitments in our personal lives, so it was natural to build Nomasei on these pillars.

our craftsmen

The fashion industry tends to star an individual in the person of the art director; Nomasei's philosophy is built in total opposition to this. On the contrary, we favour a sense of sharing and collective work, because it is from collaboration and exchange that the most beautiful ideas emerge.

The factory, which is our privileged partner, has about forty employees, all of whom are proud of their profession and the know-how they preserve: Massimo, Francesco, Davide, Silvia, Laura, Andrea, Cinzia, Manola, Siliana, Monica, Lucia, Alessandro, Omar, Rosaria, Simone, Ivan, Sauro, Alessandro, Michele, Cornelia Iuliana, Simonetta, Monica, Francesco, Barbara, Lucia, Ornella, Alessandro, Massimo, Fiorella, Gina, Martina, Paola, Rita, Marco, Francesco, Francesca, Gessica, Luciano

our external collaborators

Product expertise is guaranteed by the founding team and the factory, but for all other issues, we are building an ecosystem of experts who enlighten us and allow us to make the best possible decisions. This bias implies listening to each stakeholder and offering an inclusive framework of free expression where everyone's creativity and vision find their place. Because a happy and fulfilled team will be more committed to the change process we want to implement.